Search engine optimisation that works for business
When we speak to clients regarding websites it seems more and more businesses these days are more aware of the importance of search engine optimisation to dramatically increase website exposure, and thus increase traffic and new leads.
As well as increasing traffic good SEO (search engine optimisation) can help build your companies reputation too. What I mean by this is that if you business constantly appears in relevant search results more than you competitors then there is more likely hood they will choose your services.
There is one big caveat to that of course, your web presence also needs to be done well and with quality. There is no point going to town gaining massive exposure for a website that looks tired, or of low quality.
Get Maximum impact with your SEO
To get the maximum impact (and return on your investment) you need lots of search engine exposure with a quality website too, this will mean when your potential customers do find you through a web search they see a web presence that portrays a professional and quality company.
The secret of good SEO
Here’s the big secret, i say a big secret its common sense really. To get the most from your search engine optimisation, don’t just keywords spam, or use keywords that are not relevant. Spend time with your web developer and provide good relevant content that really does give meaning to the keywords you want to target and that people want to read.
Good quality content will keep visitors on your website and provide quality signals to search engines like Google, as time goes on it seems search engines are taking more notice to visitors habits and bounce rates. Quality web pages will send signals to search engines which will really help you climb those rankings.
So as well as researching keywords for SEO don’t forget the real magic behind the science….. Relevant, Quality Content Worth Reading or RQCWR for short.