Get more likes on Facebook Page
Every business that uses Facebook to promote their service or products does it for one reason, to get more customers. To get more business from Social Media firstly it is a good idea to have a plan!
By having a clear plan on what you want to achieve you can then work out the best method of achieving your goals and also minimise time wasting diversions.
For a social media campaign to be cost and time effective for a business you really need to maximise your results and minimise the time required to run and manage your Facebook campaign.
Here are a few ideas on how to go about building your social media presence is a time efficient way that can really help boost your business profile on Facebook.
Stage 1 Content
The first step is to get together content that you wish to use to promote. As a starting point get together about half a dozen articles (of course the more the better) and some quality images that work well with the message you want to put out there.
Your content should be relevant and well worth reading, you want to get your audience to keep reading and deliver your message effectively. If you don’t feel your content writing is up to scratch you can always hire in a company to do this for you. This can be very cost effective solution and give you that awesome content that really does engage with your audience.
Step 1 Make your Facebook page look great
To help to get more likes on your Facebook page and make your Facebook page look more professional the first step is to make it look smart and have some great relevant content. Here are a few simple ideas on how to make your Facebook page look professional and how to build your Facebook content.
Facebook Picture Albums
If you have images create some albums, remember to use relevant keywords for your business in the album titles and descriptions, this is great for search engine optimisation (SEO). If your images are relevant to any sections of your website, don’t forget to link back to the relevant pages on your website. If your website is looking tired it is well worth looking at getting your website looking profession from a company such as ourselves that specialise in Website Design.
Make sure you critique your images honestly, make sure the images are in focus and portray the message you are trying to get across. For example if you are promoting a building company make sure any workers in the pictures are wearing the appropriate safety equipment and that the areas around them are clean and tidy. If you images show a messy building site it may give the wrong impression to the viewer.
If you have some videos such as how to guides or advertisements upload them to Facebook and add some relevant keywords in the title and descriptions too, again you can use these video posts to add links back to your website.
Notes about back linking to your website: If you are linking back to your website, try not to link back to the homepage from every description or post, try to link to different relevant webpages. By doing this you will get better user navigation and search engines like deep linking to content throughout your website and not just to the homepage.
Make sure your Facebook page has all your business contact details and your website address.
Profile Pictures & Backgrounds
Set the profile picture as your company or product logo. Make sure these images are high quality. Facebook likes to compress these images so make sure they are not over detailed as the compression will make a mess of small text and make your brand or logo look messy. It may take a few attempts to get a profile picture to look good, but it’s worth the time and hard work to get it looking great.
With your background picture make sure it’s clear and not too busy. It’s good if you can use your company or brand colouring in the background image as this acts as a header to your Facebook page and will provide a clear brand identity if it matches your businesses colour scheme.
Again Facebook will compress the background image, so it may take a few attempts to get it looking clean. Another thing to take into account is Facebook overlays text sometimes to the right of your profile picture, if your background image is light in colour this text may not stand out. This can make the top of your Facebook profile look messy, if possible the background image should be in darker colours so this text stands out and looks clear.
Stage 3 Link up Facebook to your web presence
Another great way of preparing your social media account is to add some posts to cross promote your other social media accounts. Cross promote your Facebook page on your other Social media accounts and website. If you don’t have any other social media accounts it is worthwhile to create accounts with the most popular social media sites such as Twitter, LinkedIn, Instagram anf Google Plus. There are also many other places you can promote your business but these are a good start.
Stage 4 Get more Facebook reviews
Reviews are a good way to build trust with your audience. There are a few ways to get reviews on your page, here are a few ideas on how to build your reviews and start building your online trust.
Contact your existing customers and ask them to review your business on Facebook.
This is a great way to get your profile looking busy. There are a few ways you can go about this, here are a few ideas.
- You can offer your customers a review swap, this is a great option as you are approaching trusted customers who will more likely give you a favourable review and also everyone benefits from this.
- You can run a competition, where viewers who leave a review or a drop a Facebook like (or comment) will get a discount or entered into a prize draw.
I would recommend against trying to make up reviews, this can work against your good efforts and affect the trust you are trying to build with your audience.
Stage 5 Get a Facebook like & Share buttons on your website
This is another great way generating Facebook traffic and steering your website viewer to your Facebook. The simpler you make this the more traffic you will generate and if you have good content you are very likely to convert the traffic to Facebook likes.
Luckily the job is made pretty simple as there are a lot of tools out there that will link into your current website to add them important social shares and Facebook like button.
Here are a few options that are available free
- Facebook Like buttons (from Facebook ) https://developers.facebook.com/docs/plugins/like-button
Here is the official Facebook like buttons, very simple to create and add to your website.
- Addthis Facebook & Twitter Social Buttons http://www.addthis.com/social-plugins/facebook-like-button
Addthis is a popular option as they have a really nifty looking share button add on for your website. Not only feature packed and easy to use they really do look great on any website. Addthis also have a few free options including newsletter share buttons, great if you want to outreach using email news letters.
- Simple Add button Code Generator http://www.addlikebutton.net/
This is a very simple option if you want to add a like button to your website, you will have to know a little bit about HTML
- WordPress Facebook Like Button https://wordpress.org/plugins/facebook-button-plugin/
If your website uses WordPress this is a very simple Facebook like plugin, straight forwards and very easy to use.
These social share and like buttons are a great addition to any website and can really help you get Facebook followers
Stage 6 Start to Build Audience
Contact your businesses suppliers and ask them directly to like your Facebook page, usually you will find them very obliging as they want to keep you happy.
Ask staff and family members to like your page, you may find some of them may even have a friend that is very active on Facebook.
Facebook has a build audience button, with an option to invite Email Contacts this can really help let everyone know in your contact list that you are on Facebook.
If you can find relevant Facebook group or groups that suit your business niche, join them. With some groups it will be worth interacting with the group and if you help anyone out, don’t be afraid to ask for a like, most people are very friendly and happy to do so, especially if you have helped them out. This is also a good way of generating leads as you may be talking to new potential customers. For this don’t forget to be super polite and extremely helpful, you never know you may be able to pick up a few sales while you are promoting your business.
Stage 7 Offline Facebook promotions
If you have a business premises or company vehicles get some quality Facebook stickers made up. Don’t forget to include your Facebook address on them.
If you send out orders to your customers get some flyers made up and include your Facebook URL on them, this will help tempt people to visit your age and hopefully like it or comment.
If you want to promote your product in the local area, get in contact with your local newspaper. You can run a competition for a discount or for a prize draw.
Charitable donations can also help out your Facebook likes by running a donation to local charity based on Facebook Like and comments. You can offer the charity a donation, for example £1 per unique Facebook Like & Share. This in conjunction with the local charity publicising your promotion and with local newspapers can really generate some interest. If you do this with the support of a journalist in the local newspapers this can get you free local newspaper advertising and also a follow up article when you give the donation to the charity. This is a great option for local publicity and a win for everyone involved.
Other useful ideas
- If you send emails out to clients or suppliers, add some Facebook links on the bottom of your email signatures.