Why do I need SEO for my website?
This is a question that we get asked a lot from all types of businesses. To put it in simple terms what’s the point of a fabulous looking website, if no one can find it. It’s not like the good old days where you appear at the top of a Google search just by having a website, nowadays there are so many websites out there you need to compete with to be found.
How can Search Engine Optimisation help my business?
To answer this look at it from a potential customers point of view and also look at your own web browsing habits, here is a bunch of questions and answers you should be considering.
Example: So… if you want a plumber in London and you do a google search for ‘plumber london’
Q: How many pages of results are you likely to look through before you click on a result to view a website.
Q: Are you more likely to click on and view more websites on the first page of results?
Q: if you are more likely to click on results on the first page which websites are you more likely to click on? One or several of the top 5 results, or bottom 5 results?
You tell me…
So it’s obvious really isn’t it, you need a website that can be found for relevant search terms high up on the first page of google where your main competition is. Statistically this is where the most clicks are happening, so to get these clicks and with that sales leads from potential customers you need to be near the top.
To get near the top of Google searches you will need an expert with proven track experience. With the right people on your team they can get your website climbing the ranks of Google searches, and ultimately getting the clicks and calls from the people that are currently finding your competitors first.